Sundance; The Indie Darling: is the largest independent film festival in the United States. It occurs at the heart of Utah in Park City at the beginning of each year. Directors submit their films in hope of finding a studio for distribution, but it also acts as the first time of the year where awards start buzzing with speculation.
Sundance does not rely heavily on visual advertising to push for attendees, instead it plays up the films that will show and the directors and industry powerhouses that will attend. It famously changes its entire visual branding every single year. To complement Sundance's peculiar choice of bold visuals the festival promo created also uses complementary colours and striking visuals by mixing type and footage, but it also highlights the immense about of talent and films that premier and show at Sundance in that year.
