mobileLIVE's Design Thinking practice has worked as a partner with Digital teams at large enterprises to deliver tangible business results and user outcomes. Our company looked to expand in the design direction, so we were tasked with pushing and promoting this service within our portfolio. Over the course of several months, this simple goal expanded greatly as marketing collaborated daily with sales, development, experience design and management teams to bring it all together on multiple levels.
It was an extremely tight and well executed campaign. Below you can view a wide variety of assets I created for this initiative.
The Landing Page was the mainstay: it served as the hub to the rest of the content we created: pitch decks, blogs, eGuides, videos and events. I designed this page with our marketing team while consulting the experience design team as well. We worked extensively to make a cohesive theme in terms of imagery and style, as well as curating the correct content and strcture to ensure effective lead generation.
Creating this landing page was a collaborative effort as mentioned earlier. but I never quite anticipated how hands on I would get with the development of this page. We went through a few design iterations and quotes from third parties, before settling on in house production. I followed almost every step with the development team with daily stand ups, and in the process I learned how to use Hubspot's marketing software to develop blogs, schedule social media posts and more. One other skill I picked up was Contentful CMS in order to further understand and control how the content would appear, function and direct to when a user interacted with it.
A slide from the Design Thinking Pitch Deck
Some of the content was already pre made while others had to be created entirely from scratch. The process for most of these pieces tend to be quite rigid and direct, but we have free reign on visual style; we just had to consider if it was the right look in the grand scope of things. Our copywriter collaborated with the experience design team to understand what they needed, then provide me with an overall outline as well as copy for what the deliverable must have. Then I had to work with him to manifest their vision together, with lots of mutual improvement and a few feedback review sessions included as well. Here are a few highlights below created by me.
Inforgraphic: How to plan your MVP (Minimum Viable Product)
eGuide: Your Guide to Design Thinking Workshops.
Ads: I worked together with our copywriter as well as our digital marketing manager to design the correct paid & targeted advertising campaign. Below you can see some of the assets created for google as well as LinkedIN.
Events: We also hosted 2 webinars as a part of this campaign and I helped to create some of the assets as well as short highlight clips that would be put on social media for promotional purposes afterwards.
We envisioned a very extensive campaign that spread across many platforms, from ads, to social media posts, events and more. This next image is slide from our campaign presentation, which covered everything our team did to for marketing this service.
This was the first time I worked on something of such a scale, with so many moving parts. It was super exciting and put my experience to the test while also picking up new skills along the way. It also encouraged the company to leverage more of marketing's skills and expand our team and our practice to do many more campaigns and be more involved in the process.