Product Overview:
mobileLIVE Accessibility Services help brands meet and maintain digital accessibility compliance through a unified approach of people and platform; designed to help protect and grow the brand by creating smarter, more accessible web, mobile, and digital product experiences. We were pushing accessibility as a service within out portfolio and created a broad marketing campaign that targeted businesses and enterprises who needed to meet AODA standards by the deadline.
User Flow:
The image shows a slide from our marketing campaign presentation, showing the journey for every entry point and how it will lead to each CTA on our landing page. Our team was responsible for creating all the assets, ensuring a smooth experience for the user.
We know diversity, and accessibility, is a mandate that achieves better business outcomes. The law may change; so too will accessibility guidelines. How the way customers engage with us online will change, challenging us to keep up. Accessibility compliance is being integrated into the development lifecycle as a standard business practice. Key accessibility program success factors are productivity enhancements and management controls.
Target Audience: Ontario Business with - 50+ employees. The following departments: Legal/Compliance, Marketing, Digital/IT. Manger to C-level executives.
This was reflected in the landing page we created.
Ads: Our digital marketing manager put together a simple and effective ad campaign. It aimed to create conversion & Lead Generation by funnelling the users into one of the 3 CTAs: Download the Checklist, Request an Audit, Schedule a Demo. The below image shows a brief overview of our advertising plan.
Working alongside our copywriter I made a number of creative assets both organic and paid for advertising. Here are a few highlights below.
LinkedIN Image Ads
LinkedIN Carousel Ad
Google Image Ads
Events: We also hosted a webinar with our partner eSSENTIAL Accessibility. For this I created a number of social media assets as promotion, and I also produced a brief video adaptation afterwards for post event highlight.
The campaign with our company's partner was executed with great success, yielding great results. The effectiveness of our ads played a pivotal role, deepdning the trust of higher management in our marketing team. As a result, they have allocated a higher budget for our following campaigns, recognizing the visible and proven impact of our efforts. The sites are still visible through this link.